NielsenIQ

I'm currently employed at NielsenIQ as an art director in the global creative team. In the 5 years that I worked here, I've delivered various creative projects, including but not limited to: visual identity and marketing activation for the annual Breakthrough Innovation Awards, Menu Innovation Awards, and Design Impact Awards. I also spearheaded the look and feel of BASES, one of the biggest NIQ business units. To expand, I overlooked the overall design language of the company, ensuring consistency and coherence across most channels. I did this as a senior specialist in the global creative and marketing team with regional teams looking to me for design guidance and ready-made creative assets, like social media templates. Moreover, I worked as a project manager for many marketing campaigns and product launches. Lastly, I ideated, programmed, and executed the Always-On campaigns for the firm, which has grown to become a staple in all marketing teams.